Hi, I'm Dana.
I started my career as an audit manager and spent the next decade and a half in corporate and startup finance — the kind of roles where you learn the difference between a company that looks profitable and one that actually generates cash.
Along the way I kept meeting the same founder: smart, driven, growing fast — and completely in the dark about their own numbers. They had a bookkeeper and an accountant, but no one translating the finances into decisions. No one in the room when it mattered.
That's the gap I fill. I'm a fractional CFO for founder-led companies doing between $2M and $30M in revenue. You get senior finance leadership — cash forecasting, pricing, fundraising prep, board reporting — without the $300K cost of a full-time hire.
How I work
I take on four clients at a time, on purpose. Each one gets real attention: a standing weekly meeting, async access between calls, and models and reporting built and maintained for them — not handed to a junior.
- CPA and former audit manager
- 17 years across corporate and startup finance
- 32 companies served as advisor or fractional CFO
- Based in Chicago, working with clients nationwide
If that sounds like the kind of partner you've been missing, the best first step is a short conversation.