Dana Whitfield
Fractional CFO · Chicago & remote

The CFO your company needs, two days a week.

I help founder-led companies between $2M and $30M in revenue see their cash clearly, price with confidence and get ready to raise — without a $300K full-time hire.

Dana Whitfield in her office holding a folder
$41Mraised by clients I've prepared for diligence
17 yrsin corporate & startup finance
32companies served
4 seatsmax at any one time
CPAformer audit manager
How I help

Finance that founders actually read.

01

13-week cash forecast

Know exactly when cash gets tight — and what to do about it — weeks before it happens.

02

Pricing & margin work

Find the products and customers that quietly lose money, and fix the price list.

03

Fundraising & lender prep

A model investors trust, a clean data room and someone in the room for the hard questions.

04

A finance team that scales

Close the books in 5 days, hire the right controller, and set board reporting you're proud of.

Selected results

Numbers that changed the next decision.

+9 pts

Gross margin, in two quarters

Re-priced a 400-SKU catalog and cut three unprofitable wholesale accounts for a consumer goods brand.

Consumer products · $14M
$8.5M

Series A closed

Built the operating model and ran diligence for a vertical-software company's first institutional round.

B2B software · $6M ARR
5 days

Month-end close, down from 24

Rebuilt the chart of accounts and close checklist for a 140-person services firm.

Professional services · $28M

"Dana gave us the first financial picture I actually understood. We made our biggest pricing decision in five years off her model — and it worked."

— Andre Lewis, CEO, Fieldline Supply Co.
Working together

Simple, monthly, cancel anytime.

Intro call

30 minutes to see if your stage and goals are a fit. No pitch deck needed.

Two-week diagnostic

I review your books, cash and pricing, then hand you a written plan — yours to keep either way.

Monthly retainer

Usually two days a week, with a standing weekly meeting and board-ready reporting.

Let's talk

One seat opens in January.

I work with four companies at a time so each gets real attention. Book an intro to be first in line.

  • Emaildana@whitfieldcfo.example
  • Based inChicago, working with clients nationwide
  • Typical engagement6–18 months